Privacy policy

Last updated: August 3, 2026

Miphai operates this store and website, including the data, content, features, tools, products, and services to offer you, the customer, a curated shopping experience (the “Services”). Miphai is powered by Shopify technology, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us by any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed in accordance with what is set forth in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean any data that identifies you or can be reasonably linked to you or another individual. Personal information does not include data collected anonymously or data that has been de-identified so that it cannot reasonably identify or be linked to you. We may collect or process the following categories of personal information—including inferences drawn from such information—depending on how you interact with the Services, where you reside, and what applicable law permits or requires:

• Contact Details including your name, address, billing address, shipping address, phone number, and email address.
• Financial Information including credit card, debit card, and financial account numbers, payment card information, financial account details, transaction details, payment method, payment confirmation, and other payment-related information.
• Account Information including your username, password, security questions, preferences, and settings.
• Transaction Information including items you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with Us including information you provide to us in your communications with us, for example, when submitting a customer support claim.
• Device Information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage Information including information regarding your interaction with the Services, such as how and when you use or navigate them.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or provide us with your personal information through any other means.
• Automatically through the Services including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology or when they collect or process your personal information on our behalf;
• From our business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, Personalizing, and Improving the Services. We use your personal information to provide you with the Services, which includes fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and items of interest, sending you account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews, and offering you a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to customize and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising, and promotional communications by email, text message, or postal mail, as well as showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased, added to your cart, or other activities conducted on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, offer a secure shopping and checkout experience, detect, investigate, or take action regarding potential fraudulent, illegal, dangerous, or malicious activities, protect public safety, and ensure the security of our services. If you choose to use the Services and register an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or other information with anyone.
• Communications with You. We use your personal information to provide customer support, respond to your requests, deliver services effectively, and maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, as well as to investigate or participate in civil discovery, potential or actual litigation, or other contentious legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, order management, and shipping).
• With business and marketing partners to provide marketing services and display advertising to you. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for personalized advertising and marketing purposes based on your online activity across different merchants and websites. You can exercise your rights to object to such uses here
• When you direct, request, or otherwise consent to the disclosure of certain information to third parties, for example, to ship products to you or through the use of social media widgets or login integrations.
• With our affiliates or, generally, within our corporate group.
• In connection with a business transaction, such as a merger or insolvency process, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or other similar requests), to enforce the Terms of Service or applicable policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. In order to offer and improve the Services, information you submit to the Services will be transmitted to and shared with Shopify and third parties who may be located in countries other than your own. Furthermore, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and insights obtained from your interactions with our store, other merchants, and the Shopify platform itself. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and the Shopify platform itself. Under these circumstances, Shopify is the data controller responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of such information for these purposes. For more information about how Shopify uses your personal information and rights you may have, you can review Shopify’s Consumer Privacy Policy . Depending on where you reside, you may exercise certain rights regarding your personal information here Link to Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information they contain. Information you provide in public or semi-public spaces—including information you share on third-party social media platforms—may also be viewable by other users of the Services and users of those third-party platforms, without limitation as to its use by us or third parties. The inclusion of such links does not in itself imply any endorsement of the content on those platforms or of their owners or operators, except as expressly stated on the Services.

Children's Data

The Services are not intended for use by minors, and we do not knowingly collect personal information from minors under applicable law in your jurisdiction. If you are a parent or legal guardian of a minor who has provided us with their personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or infallible, and we cannot guarantee "absolute security." In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecure channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on several factors, such as the need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may decline your request where permitted by law.

• Right of Access. You may have the right to request access to the personal information we hold about you.
• Right to Erasure (Deletion). You may have the right to request that we delete the personal information we hold about you.
• Right to Rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Data Portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party under certain circumstances and with certain exceptions.
• Right to Object to Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to object to the "sale" or "sharing" of your personal information, or to object to the processing of such information for purposes considered "targeted advertising," pursuant to applicable privacy laws. You can exercise your rights to opt out of such uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat that visit as a request to opt out for the device and browser you are using. If we can associate the device sending the signal with a Shopify account, we will apply the opt-out request to that account as well. For more information on Global Privacy Control, you can visit https://globalprivacycontrol.org/. Except for the Global Privacy Control signal, we do not recognize other "Do Not Track (DNT)" signals that may be sent from your web browser or device.
• Managing Communication Preferences. We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option featured in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise any of these rights in the designated areas on the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and rights you may have—including those related to data processed by Shopify—you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting a request submitted by an agent, we will require the agent to provide proof that you authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within a reasonable timeframe, as established by applicable law.

Complaints

If you have any complaints regarding how we process your personal information, please contact us using the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of data protection authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) or any equivalent contract issued by the competent authority in the UK, as applicable, unless the transfer is made to a country that has been recognized as ensuring an adequate level of protection.

AI-Powered Virtual Assistant

This website incorporates a virtual assistant powered by artificial intelligence designed to provide general information and respond to inquiries regarding Miphai products, services, and processes.

Responses provided by the assistant are generated automatically based on the information available at any given time and are strictly for informational purposes. Although Miphai takes reasonable measures to ensure the accuracy and timeliness of the information provided, responses may contain errors, inaccuracies, or omissions. In the event of a discrepancy, the content of the General Terms and Conditions, Return Policy, Privacy Policy, and other official information published by Miphai shall prevail.

When an inquiry requires an individualized assessment, a review of a specific case, or actions related to an order, the user may request the intervention of the Customer Service team at any time.

In accordance with Article 50 of Regulation (EU) 2024/1689, users are informed that interactions conducted through this assistant take place with an artificial intelligence system.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the "Last Updated" date, and notify you of changes as required by applicable law.

LEGAL NOTICE / IMPRINT:

Domain Name:  miphai.com

Corporate Name: Miphai Collection S.L.

Trade Name: Miphai

Tax ID (CIF): B67667469

Registered Office Address: Calle Herman Hesse 5, local 2, Málaga 29004 Málaga (Spain)

Registry Data: Registered in the Commercial Registry of Málaga, Volume 6086, Page 218, Entry 1, Sheet MA-153663 

Email Address: administracion@miphai.com